info@effectuationoptimum.com

Book A No Obligation Consultation

About Us

We help small business owners build intergenerational wealth through comprehensive consulting services, including accounting, business planning, consultations, and succession planning.

The Company

The business was established in 2019, driven by a passion for enabling entrepreneurs to successfully launch, grow, and eventually transition or transfer their businesses to the next generation.

“Effectuation is a logic of thinking that uniquely serves entrepreneurs in starting businesses – Provides a way to control a future that is inherently unpredictable.” – Effectuation.org.

We facilitate optimal outcomes for entrepreneurs through our comprehensive services, which include accounting, business planning, consultations, and succession planning.

The Company

The business was established in 2019, driven by a passion for enabling entrepreneurs to successfully launch, grow, and eventually transition or transfer their businesses to the next generation.

“Effectuation is a logic of thinking that uniquely serves entrepreneurs in starting businesses – Provides a way to control a future that is inherently unpredictable.” – Effectuation.org.

We facilitate optimal outcomes for entrepreneurs through our comprehensive services, which include accounting, business planning, consultations, and succession planning.

Why You Should Work With Us

With over 50 years of combined experience in accounting, auditing, and advisory services, our team offers a wealth of expertise in every client interaction. Our extensive experience collaborating with diverse personalities and business leaders has equipped us to effectively address a wide range of challenges and provide tailored solutions.

About the Founder

Errol Whittle has always had a passion to see entrepreneurs successfully start, grow, and exit or transfer their business and legacy to the next generation. He possesses over 25 years of experience in public accounting and internal audit consultancies through his previous employments with PriceWaterhouseCoopers and several highly regulated Canadian financial institutions.

Errol is a Fellow of the Association of Certified Chartered Accountants (ACCA), England, and completed his MBA at the Oxford Brookes Business School, England. He is also a Certified QuickBooks ProAdvisor, with expertise in the on-boarding and maintenance of clients’ accounts and transactions in QuickBooks Online.
Errol is treasurer for two very vibrant not-for-profit organizations:

  • The Toronto Chapter of the Kingston College Old Boys Association (KCOBA) Jamaica – a 50+ -year-old organization committed to enriching the lives of the current students.
  • Educate GenNEXT – an organization committed to provide financial assistance to students in Jamaica.

Errol enjoys exploring new destinations and watching sporting events. He also treasures the time spent with family and friends.

In the Media

Business Takeout

Interview by Banki – an in-depth conversation with Errol Whittle about his journey towards success.

Your Roadmap to Success

Black Business Professionals Association (BBPA) BAIDS workshop series.

Exiting Your Business?

Errol Whittle provides 4 Tips to Make Yourself Expendable.