info@effectuationoptimum.com

Book A No Obligation Consultation

About Us

We help small business owners build intergenerational wealth through our comprehensive consulting and coaching services covering business planning, business coaching, succession planning (exit planning) and other business services.

The Company

The business was founded in 2019 with the driving passion to see entrepreneurs successfully start, grow, and exit or transfer their business to the next generation.

“Effectuation is a logic of thinking that uniquely serves entrepreneurs in starting businesses – Provides a way to control a future that is inherently unpredictable.” – Effectuation.org.

We achieve optimal effectuation for entrepreneurs through our business planning, business coaching and succession planning services.

The Company

The business was founded in 2019 with the driving passion to see entrepreneurs successfully start, grow, and exit or transfer their business to the next generation.

“Effectuation is a logic of thinking that uniquely serves entrepreneurs in starting businesses – Provides a way to control a future that is inherently unpredictable.” – Effectuation.org.

We achieve optimal effectuation for entrepreneurs through our business planning, business coaching and succession planning services.

Why You Should Work With Us

We possess 50+ years of experience in business consulting, marketing, financial planning and accounting services. Our years of working with varying personalities and business leaders have allowed us to find solutions to varied pain points.

About the Founder

Errol Whittle has always had a passion to see entrepreneurs successfully start, grow, and exit or transfer their business and legacy to the next generation. He possesses over 25 years of experience in public accounting and internal audit consultancies through his previous employments with PriceWaterhouseCoopers and several highly regulated Canadian financial institutions.

Errol is a Fellow of the Association of Certified Chartered Accountants (ACCA), England. He completed his MBA from Oxford Brookes Business School, England, and is part of a partnership with ACCA to enhance the executive depth of their members. He is also a member of the Black Business Professional Association (BBPA) and treasurer for two very vibrant not-for-profit organizations:

  • The Toronto Chapter of the Kingston College Old Boys Association (KCOBA) Jamaica – a 49-year-old organization committed to enriching the lives of the current students.
  • Educate GenNEXT – an organization committed to provide financial assistance to students in Jamaica.

Errol enjoys running and developing & pursuing strategies & opportunities to grow his church and his friend’s business ventures. He resides in Oakville, Ontario with his wife Nicole and two sons.

In the Media

Business Takeout

Interview by Banki – an in-depth conversation with Errol Whittle about his journey towards success.

Your Roadmap to Success

Black Business Professionals Association (BBPA) BAIDS workshop series.

Exiting Your Business?

Errol Whittle provides 4 Tips to Make Yourself Expendable.